May 06, 2015

Carolyn Henderson
Carolyn Henderson

Author

Digital Marketer for Targetdry by day, Fashion and Lifestyle blogger at foreverscarlet.com by night, with a love for vintage, homewares and the Irish countryside. Follow my posts for fashion trends, style advice and new collection previews.


Festival › Hints & Tips ›

Festival Fashion Necessities/What To Pack

After the pics from Coachella (LA music festival) appeared across the internet, it was clear that it had single-handedly upped the festival style stakes for the coming summer season. This year will see a return to the hippy dippy boho vibe of woodstock. There will be plenty of fringing, lace crochet, floaty chiffon and temporary tattoos as festival style gets competitive.

Of course, trends come and go, but there are some festival wear staples that will never go out of fashion.

We’ve put together a few essential pieces that will help you pack for the festival season and make sure you can change up your look without needing to bring your entire wardrobe.

Denim shorts

It wouldn’t be a festival without the appearance of frayed edge denim shorts! A staple item that can be worn with virtually anything, it’s definitely one for the backpack. Customise them by adding a few rips.

Graphic slogan tee

An easy item to style with anything, a good festival tee will either have your fave band or artist printed on the front or your favourite slogan. There are plenty of graphic tees on the high street, but if you want to go that bit further, you can customise your own tee.

Wellies & knee length socks

The one essential that everyone has to pack. Wellies will see you through the festival season, especially if you will be frequenting UK festivals which are notorious for wet and mucky conditions. Wear with long socks to protect your feet and avoid nasty blisters.

Waterproof jacket/poncho

There’s nothing like a heavy downpour to leave you feeling wet and miserable. Packaway macs are great for easy access when the heavens open. Waterproof jackets and/or ponchos are an absolute must if you want to avoid getting hypothermia.

Headscarf

Versatile, practical and fashionable, the headscarf is great for covering up bad hair days. Bring a couple of patterned scarves to style up your outfit and create a quirky look.

Stacks of jewellery

If all else fails, pile on the jewellery. A simple outfit can easily be brought to life with a few well chosen pieces. The high street has plenty of jewellery items that are sold in bunches, taking the stress out of sourcing individual pieces.

What will you be packing for the festival season?

January 14, 2015

Lucy Stevenson
Lucy Stevenson

Author


Hints & Tips ›

Target Dry’s Tips for Your Frosty Morning Commute

Remember when snow and ice used to be a good thing? We’d wake up to a white canvas on the other side of our curtain and jump for joy at the news of a school closure. Not anymore! If you are part of the working world, those days are well and truly gone. With the recent dramatic fall in temperatures, this past few days we’ve been waking up to a winter wonderland outside our back door and wondering how on earth we are going to manage the journey to work. Instead of wishing for it, we’re praying the snow doesn’t come and cursing it when it does. But not to worry- just follow our tips to beat the freeze, and we’ll make sure you get to work safely and on time.

Driving

If you are one of many people taking your car to work every day, you will no doubt notice a huge change in traffic when the weather is bad. Even a heavy downpour of rain can turn a 20 minute commute into half an hour. The first piece of valuable advice we can give you is to ensure you have plenty of time. Time is key. If there is a wintry forecast on the cards for the morning, make sure you allow yourself a good extra 20-30 minutes.

Follow these tips to make sure your car remains functional in snow and ice:

  • Cover your windscreen before you go to bed. You can get covers made especially for your car, or just use an old blanket or even a black bin bag if you don’t have one of these. This will save you a lot of time de-icing in the morning!
  • If you don’t cover your windscreen, you will no doubt wake up to a thick layer of ice obstructing your view in the morning. Do not be tempted to bring the kettle out to get rid of it as the sudden dramatic temperature change can cause your windscreen to crack. Use de-icer and a scraper and just be patient. If you are in a hurry, you can use cold water to help.
  • Turn your car on while you are de-icing it. The temperature from the air inside will help the defrosting process.
  • Remove any snow from around the wheels and roof. The roof is particularly important as any lying snow could fall onto your windscreen while driving making it very dangerous!
  • If you have a long commute, you might want to pack some extra supplies in the boot of the car just in case you might end up stranded somewhere. We recommend extra blankets, jump-leads, food and water.
  • When you finally get on the road, make sure you drive slowly and carefully. Do not misjudge how treacherous the road conditions are. Even if they have been well gritted, take extra care for black ice. It is a good idea to stick to main roads where possible.
  • If you have the option to leave the car at home, do it. Accidents are much more likely in poor driving conditions and you are better to be a little inconvenienced that involved in a crash. Safety first.

Walking

If you live close enough to your work to walk in, or even just walk as part of your journey, you will need to make sure you are well prepared for the icy conditions. Here are our top tips for battling the wintry elements on your walking commute:

  • Allow yourself a lot of extra time. Depending on how far you need to walk, we would advise allowing anything up to 40 minutes extra. A good general guideline is to allow twice as much time as it normally takes for walking.
  • You will need layers and a thick, insulated, waterproof coat. Your stylish yet flimsy work blazer is no good today!
  • You will also need a good pair of waterproof wellies or snow boots to keep your feet warm and dry until you get into work. It’s a good idea to pack a small backpack with shoes that are perhaps a little more office-worthy for when you get there. An extra pair of socks are useful too in case your waterproof boots fail you.
  • The pavements can be very dangerous when there has been a snowfall. Unlike the roads, usually the pavement will not have been gritted. Try to avoid routes that take you up or down steep hills as there will be increased chances of slipping and falling- we know this is easier said than done!
  • If you are nervous about the slippery conditions, you could try adding a pair of spikes to your boots. You can get these online or in most good outdoor shops.

Cycling

If you take your bike to work, you are also at risk in the deep freeze although you don’t have to leave your bike at home! Follow these tips to make sure you stay safe while you cycle in the snow.

  • Avoid dark clothing as you want to make sure you remain visible to motorists and pedestrians. Reflective clothing and ideally a flashing light are perfect for making sure you are seen.
  • Try and stay out of the gutter if you can as this is where most of the ice will build up. Sticking to main roads will also be much safer as these will normally be gritted before the first flow of traffic.
  • Make sure your bike is ready for the winter before taking it out in icy conditions. Lower your seat by 5cm to lower your centre of gravity. This will give you more control and enable you to get your foot down more easily should you need to stop quickly or steady yourself. Consider adding slightly wider tyres to your bike to increase grip and improve traction.
  • As always, don't forget your helmet! You are at a much higher risk of being in an accident when you go out on your bike in the snow.

Hopefully you find these tips helpful when you find the conditions difficult. If you think of anything else useful that we have left out, feel free to drop us a line on social media.

January 09, 2015

Lucy Stevenson
Lucy Stevenson

Author


Hints & Tips ›

Top 10 Things to Pack in Your Rucksack

New Year, new you? After the Christmas season of cheer and indulgence, the cold harsh reality of January can be tough when it hits. The best thing to do to brighten the New Year is to set yourself some healthy goals to achieve. Buy yourself a new healthy eating cookery book and aim to cook out of it at least 4 times a week, or set yourself a new fitness regime and stick to it. This week we’re exploring the possibility of a new hiking routine- explore the countryside and get fit all at the same time? Sounds good to us. Here’s what we’re putting in our rucksack:

1. First Aid Kit

The first and most important thing on our list is a first aid kit. Hopefully you won’t need it, but you never know when you could get a bad cut or scrape in the undergrowth. You can buy these ready-made from the chemist but if you’re throwing it together yourself, you will need to include anti-sceptic cream and assorted sizes of plasters. Don’t forget extra blister plasters too! We recommend Compeed. They’re awesome.

2. Energy Food

Now we know this post is all about getting in shape. New year, new you and all that jazz. BUT there is simply nothing worse than finding yourself being peckish on the top of a mountain. Tired. In the rain. With sore feet. While hiking, you will use a lot of energy so you need to keep those energy levels topped up frequently. It doesn’t need to be wildly unhealthy either, you could try something nutritious like celery sticks with peanut butter or a packet of tasty dried fruit. Or if all else fails, a good dose of Lucozade should sort you out.

3. Spare Socks

If you happen upon an unexpected area of marshland, chances are your feet could get wet very quickly. A spare pair of hiking socks will provide much appreciated warmth and dryness to soggy feet that will no doubt be feeling very sorry for themselves.

4. Map & Compass

Smart phones and their new-fangled navigation apps are all well and good- until they run out of battery. Keep a good old fashioned map and a compass with you and you will always be able to work out where to go.

5. Towel

I don’t know about you, but I don’t fancy falling in an ice cold river in the middle of January. But it could easily happen. This is Britain. It is very cold in winter and you never know what the weather will throw at you. Best to be prepared for the worst and a small towel will definitely come in handy, even for sponging the sweat off your forehead when the going gets tough. Remember: no pain, no gain.

6. Spare Layers

It can get particularly chilly the higher up you climb on your hike. Remember to pack an extra fleece just in case you are feeling the chill or if you get caught in an unexpected downpour.

7. Packaway Jacket

You will need a light waterproof cover up you can pull out and throw on over your clothes quickly when the rain comes on. We would recommend both a jacket and a pair of overtrousers to ensure you stay as dry as possible. Eh, hello Mac in a Sac!

8. Torch

Just in case you are still on the go when darkness falls, you will need a small torch to see where you are stepping. Remember you want to avoid getting that first aid kit out at all costs.

9. Water Bottle

It is very important to keep yourself hydrated on your hike so make sure you include a good full water bottle in your rucksack. You can buy all kinds of fancy ones in an outdoor shop to keep your water cool and make sure it doesn’t leak.

10. Rain Cover

More of an essential if you are hiking over a longer period of time, but a rain cover for your rucksack can be very useful for ensuring your valuables stay dry when the rain comes on. Not ideal if you reach for your spare set of dry clothes only to find they’ve been drenched too!

So there you have it: our top 10 items to carry in your backpack. All that’s left to do is throw it all together and get out there! Good luck with your new training regime!

December 05, 2014

Lucy Stevenson
Lucy Stevenson

Author


Hints & Tips › Product Spotlight ›

Christmas Presents from Target Dry!

It’s that time of the year again; the trees are going up, the fires are being lit and the infamous race to gather Christmas presents before the big day has commenced. But not to worry, we’ve got some great ideas to help you choose the perfect presents for your loved ones.

For Him

The Windsor

This diamond quilted country style coat is perfect for the Boxing Day shoot. Warm and cosy with authentic brass buttons and stylish corduroy trim, the Windsor is fully lined with a soft burgundy taffeta that helps keep the chilly drafts out. Available in two colours; Bracken and Navy, the Windsor is the perfect gift for anyone who loves spending time in the great outdoors.

The Strata

Our Mac in a Sac Strata is perfect for anyone who loves cycling, hiking or just generally enjoying the outdoors. It has a thermal lining to keep the winter chill at bay and conveniently folds away into a compact little package in its own pocket- perfect for filling the stocking! It's 100% waterproof and breathable too so it is guaranteed to come in handy in the wet British weather. 

Xtreme Series Socks

Old faithful. What do you buy for your dad when you’ve no idea what else to get him? Socks. But not just any socks. These socks feature a unique blend of Merino wool and durable polyester, incorporating Cocona® 37.5 natural technology. Activated carbon is derived from coconut shells and blended into the yarn to help the durability of the sock and keep moisture levels low. Add this to the articulated arch, ankle braces and frictionless toe construction and you’ve got yourself one fancy pair of socks! Available in light, mid and heavy weights, you’ll be sure to find the perfect pair to suit him.

 

For Her

The Ascot

Maybe she wants to join you for the Boxing Day shooting, or maybe she just loves getting out in the countryside. Either way, the Ascot provides a stylish choice of gift. A diamond quilted jacket with a pretty rose print lining and matching fabric belt that beautifully accentuates the waist, it's no surprise that the Ascot is one of our best sellers.


Xtreme Series Socks

That's right. The socks aren't just for him. These make a great stocking filler for the outdoorsy girl who loves a spot of horse riding or a hike in the mountains. Again, the women's socks are available in three weights so there is something to suit every purpose. Read our blog post on choosing the right hiking socks if you are unsure.

For the Kids

The Snuggle

Perfect for running around outside in the snow (hopefully) during the Christmas holidays, the Snuggle Suit is insulated with a comfy quilted lining to keep your kids warm and cosy. The suit is entirely waterproof and breathable so should be able to easily accommodate high energy levels! Available in navy blue as well as three colourful prints, it suits the boys just as well as the girls.

The Trapper

Another good stocking filler, the Trapper Hat has a warm fleece lining and a 100% waterproof outer. The perfect accessory for keeping the kids warm and dry while out watching the New Year fireworks. This hat also has two matching coats, the Sofia and the Harry, if you feel like being extra generous (wink, wink)...

 

 

 

 

November 19, 2014

Lucy Stevenson
Lucy Stevenson

Author


Hints & Tips ›

How To Choose Hiking Socks

When preparing for a hiking trip, socks can be a bit of an afterthought with your choice of fleece, coat and over-trousers taking priority. Truth is, your socks are arguably the most important part of your hiking attire. Choosing the right socks can mean the difference between an enjoyable hike and a miserable, uncomfortable experience- and there’s a lot more to it than you would think. Follow our guide to help you decide which socks are best for you.

Target Dry Cocona Merino Wool Hiking Walking Socks

Why are hiking socks important?

  • They cushion your feet to make your hike more enjoyable and comfortable.
  • They wick moisture away from your feet to help prevent blisters and keep your feet dry.
  • They keep your feet warm when hiking in winter or adverse weather.
  • They reduce blister-causing friction.
  • They can be used to improve boot fit, but only very small amounts.

Points to keep in mind when choosing your socks:

  • Never wear cotton socks when you go hiking. Cotton absorbs moisture and takes time to dry.
  • Wear woollen socks to stay warm and wick away moisture. These socks tend to be the most expensive. Look for Merino Wool for softer, finer fibres.
  • Socks made from synthetics are great if your feet tend to sweat a lot because they wick moisture away better than natural fibres.
  • Thicker hiking socks tend to be more durable. The thickness can also help improve the fit of a boot that is ever so slightly too big. It might be best to consider wearing thicker socks in the morning and changing into a thinner pair after lunch when your feet have swelled a bit with all the walking.
  • Seams should be flat so they do not create more pressure points on your foot.
  • Socks should have good elastic stretch at the top so they hold to your ankle well and don’t slip down into bunches in your boot.
  • The fit should be snug, but not too tight. Any bagginess or extra material at the heel or toe means it’s too big.

Target Dry Hiking Socks - Choose from WalkLite, HikeMid and TrekComfort

What will you be doing?

Different socks are intended for different purposes. Our own range of socks come in three different weights, each appropriate for a certain type of hiking:

Lightweight:

Our Walklite Socks (men’s and women’s) are the lightest of the three weights. They are intended for hiking in warmer weather, or for shorter hikes that won’t put your feet under too much pressure.

Mid-weight:

Our Hikemid Socks (men’s and women’s) are the perfect all-rounder socks. They will keep your feet warm and well protected from blisters. They are intended for a good intensity level of hiking and will wear well.

Heavyweight:

Our Trek Comfort Socks (unisex) are a heavy weight sock. They are very durable and are intended for long-distance hiking in cold weather. They are the perfect boot-filler if your boots are slightly on the big side.

 

If you need any more information, or a little help choosing the right socks for you, we are always on hand to help. Get in touch with us through one of our social media pages and we will be happy to answer your questions.

Find out more about our socks here.