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Top 5 Waterproof Festival Essentials

As news reports fly in that the Isle of Wight festival is underwater, we are reassured that the Great British summertime has arrived!

Hardcore festival goers may not have their spirits dampened by the rain, but here are a few waterproof festival essentials which will keep everything else dry. Happy festivalling!

Our Favourite Dogwear

Yes, you really did read the title correctly. Love it or hate it, fashion for your furry friend is very on trend. With seemingly hundreds of pets becoming 'instafamous' for their cute, creative style, many dog owners are following suit with their own pet apparel. Indeed, you might be surprised by the sheer amount of dogwear websites. So, to save you sifting through these, we've brought you our pick of the best outdoor wear for your adventure partner!

1. Ruffwear

Excellent pun aside, in the dog clothing market Ruffwear are in the lead (pun unintentional) in creating clothing designed specifically to withstand the wear and tear of you and your dog’s outdoor adventures. Described as having the same 'technical innovations as human apparel' Ruffwear's products range from collars to Grip Trex Boots! Who knew that dogs needed shoes, eh? If you've ever felt sorry for your dogs' lack of cover up on a particularly chilly walk then Ruffwear may just be the brand for you.

2. Pettecoats

Pettecoats may not necessarily be the ideal choice for more extreme weather and walking conditions but where Ruffwear may lack in style, Pettecoats more than steps up. Pettecoats is for the fashion forward owner who enjoys a leisurely stroll around the block together to show off your pets' newfound fashion sense. However, if you're keen for more affordable waterproof clothing for your dog, Pettecoats does indeed have more affordable waterproof dog coats that have a bit more style.

3. Urban Pup

If you're a creative type who'd like to design your own dog shirt then Urban Pup should be right up your street. Perfect for special occasions and dressing your dog up as a novelty rather than for practical reasons, Urban Pup very much celebrates the internet's fascination with dressing up dogs. You can even buy 'bridal' wear just in case your pooch has a big day coming up...

4. Doggie Style Store

Think of Doggie Style Store as the Primark of the dog fashion world. Doggie Style Store has the most affordable clothing with adorable jumpers starting at just £5.99. They have a wide variety of products ranging from slippers, socks and even sunglasses! Doggie Style Store is perfect if you want to pamper your pet on a budget!

5. Love My Dog

With designer dogwear tailor made for every breed, Love My Dog is a dog boutique, perfect if you want to bring a bit of luxury into your canine friend's life. With over ten years' experience in hand crafting dogwear and with more exact measurements for sizings than you might get with other dogwear sites, Love My Dog is a brand you can trust for quality. This is however, sufficiently reflected in the pricetag.

5 Reasons Why Our School Outerwear Gets Top Marks

Highly Waterproof

As the outdoor clothing experts since 1987, we believe in only using high performing materials, expert craftsmanship and unique designs. Our fabrics are tested, so that they pass the waterproof standards that we expect.

When it rains and pours, you can rest assured that your little students will be protected against the elements.

Highly Breathable

Without sounding too technical, breathability pertains to the ability of a garment to regulate moisture. Basically, what this means is that your little ones school coat or jacket will be comfy and cosy and won’t leave them feeling clammy and overheated. This will come in handy for running to the school bus or for lunchtime play.

Fully Taped Seams

Stitching is normally the weak point of a garment, which can let in wind and rain. We prevent this by using fully taped seams, so school uniforms aren’t ruined by random damp patches.

Concealed Hood

Whether the sun is shining or the heavens have opened, we have designed outerwear to combat the unpredictable weather. Many of our coats and jackets have a concealed hood tucked under the collar, so it can be hidden away whilst the sun is shining and quickly revealed when there’s a heavy downpour.

1 Year Guarantee

We stand by our clothing because we know that each garment is expertly made. That’s why we promise that if our clothing doesn’t meet your expectations or standards, we will replace them within 1 years of purchase. 

Smart kids deserve smart clothes and we believe that our outerwear deserves a gold star for functionality, fit and design.

Shop Kids school outerwear now including school favourite the Vancouver. 

Easter Deliveries

Due to the Easter Bank Holidays all orders placed on Monday 21st April - Tuesday 22nd April will not be dispatched until Wednesday 23rd April, when our usual service will resume.

The Target Dry offices are open as normal on Good Friday to answer any calls or emails regarding your order.

We will be closed Easter Monday and Tuesday and will be back in the office on Wednesday 23rd April.

Enjoy the Easter break everyone!

5 Reasons to Get Excited About Spring

After more storms with their own names brought such an array of unpredictable weather, there's no doubt that most of us are glad to see the end of February looming.

The beginning of Spring is so close you can almost feel it in the air. Well, maybe if the pesky frost stopped making its appearance in the morning.

Nonetheless, to get you through the last of February we've put together this list of reminders about why you should get excited for Spring!

1. Longer Evenings, Brighter Mornings

Quite simply, more daylight. Yes, after a long winter of dark mornings and dark evenings, a bit more daylight is more than welcome in our books. You've probably started to notice it already.

Getting up in the morning with a hint more light in the sky that definitely wasn't there yesterday and wondering if you really even need your headlights on for your drive home from work (you probably still do though, sorry).

The days of leaving work when it's dark and returning home in the dark are on their way out and we are on the home stretch towards summer!

2. Chocolate Eggs

Mini eggs, creme eggs, Lindt bunnies... We've all been eyeing them up in the supermarkets and whether they make you fear for your fitness and nutrition regime or not, they definitely aren't going anywhere... for a while yet anyway.

Just one creme egg surely couldn't hurt? Chocolate has endorphins that make you feel good after all...

3. Spring Fashion Trends

It might still be cold outside (unfortunately) but that's no reason to stop you from donning some of Spring 2025's trends. 

Bright colours, statement stripes and of course, florals, are all on the cards for Spring style. So while you might not be able to leave your waterproof coat behind just yet you can start to get creative by injecting a bit of SS25 into your in-between seasons look! 

4. Snowdrops and Daffodils

Seeing flowers and growth again generally will be nice but is there a more welcome sight after a long winter than the heads of snowdrops and daffodils bobbing in the breeze? They serve as a firm reminder that the end of winter is in sight and warmer days (hopefully!) lie ahead.

5. Baby Animals

Everyone knows that Spring is baby animal season. However, do you actually get to see baby animals in Spring? Unless you live in a rural area probably not.

So why not make a point of venturing on a countryside walk and seeing if you can spot some cute lambs? Or heading to an open farm? Guaranteed it will improve your day. Maybe even your week.