October 07, 2016

kaity hall
kaity hall


News ›

Nail the "axe murderer chic" look this Halloween

target dry outback coat

Seemingly gone are the days of dressing up in genuinely scary costumes at Halloween. Vampires have been swapped for super heroes, zombies ditched for cutesy fairies - when did Halloween lose its fright factor?

If you fancy putting the creepy back into Halloween & scaring all your friends try the frightful Target Dry alternative…

Our best-selling Outback coat is a style staple for nailing what has been described as the “axe murderer chic” look lauded by our customers on Amazon...

Our recently updated Outback’s long length style combined with waterproof and breathable qualities make it an excellent choice for staying perfectly dry & comfy whilst stalking the rainy streets in search of your next victim to scare this Halloween night.

Additional features such as underarm cape straps and protective shoulder cape really bring this inherently creepy Halloween look together. Don’t forget there’s also a hidden leg strap that can double up as a handy storage place for a multitude of chilling contraband…

Be sure to complete the look with a waterproof rain hat and trusty axe to really accentuate those “hip psychopath” vibes. 

Dodge the last minute rush to the fancy dress store for feeble alternatives and avail of our speedy delivery this Halloween. After all while you’re waiting for your coat to arrive you can get plotting…

Embrace the true Halloween spirit and stick out from all the Harley Quinns and Supermen that will be out in their hundreds!

March 02, 2016

kaity hall
kaity hall


News ›

Lighthouse - Our New Upcoming Brand

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Have you heard about Lighthouse, our new upcoming brand? It's launching this month and we couldn't be more excited about it!

Launching just in time for the Spring/Summer 2016 season, we have a nautical inspired range for ladies, men's and kids encompassing raincoats, jackets and leisurewear. Retaining all the great waterproof and breathable features you have come to rely on with Target Dry, we've expanded our vision on to a completely new, exciting brand and style.

The Lighthouse philosophy is all about inspiring the inner wanderer and adventurer in us all. It celebrates the special connection we feel with the outdoors and beloved locations through crafting clothing that allows you to feel completely in tune with these surroundings and the new ones we discover in our journeys.  

The launch of Lighthouse is edging ever closer, but in the meantime you can sign up for early access at www.lighthouseclothing.co.uk

Find Lighthouse on -

Twitter | Facebook | Instagram |Pinterest |Google+


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February 29, 2016

kaity hall
kaity hall


News ›

Monthly Round Up - February

Welcome to your monthly round up from HQ! Keeping you in the loop with what's happening throughout the company.

With winter finally on its last legs, there's lots to look forward to besides a bit more sunshine (hopefully!) and chocolate eggs!

We've been kept super busy with the upcoming launch of our new brand Lighthouse (psst... It's happening next month). It's a really exciting time in the company.

Intrigued? Sign up now to gain early access to Lighthouse at www.lighthouseclothing.co.uk.

Lighthouse will be launching just in time for the Spring/Summer 2016 season but we're also way ahead of the game - Our Autumn/Winter 2016 shoot happened this month. Here's a couple of behind the scenes sneak peeks of what's to come...

 alt="lighthouse clothing aw2016"

alt="lighthouse clothing aw2016 mens"

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alt="lighthouse clothing aw2016 ladies mens"

Our designers have also been working tirelessly on the Spring/Summer 2017 range too!

That's just the tip of the ice-berg. We're also launching the new Mac in a Sac website next month with our brand new, exciting Mac in a Sac range.

The Mac in a Sac clearance sale kicked off last week and we have big reductions (up to 35%) off some of our bestselling, popular products. Snap yourself up a bargain quick as the stock is limited!

And finally, last but not least, there's a new item in the Xtreme Series Range coming for Spring/Summer2016 - Kinetic. Highly waterproof and breathable, its specialised, practical features will have you equipped to tackle April showers and beyond with ease.

Keep up to date with all our exciting developments as they happen on our social media channels!


Twitter | Facebook | Instagram |Pinterest |Google+

Mac in a Sac

Twitter | Facebook | Google+

November 20, 2015

Carolyn Henderson
Carolyn Henderson


Digital Marketer for Targetdry by day, Fashion and Lifestyle blogger at foreverscarlet.com by night, with a love for vintage, homewares and the Irish countryside. Follow my posts for fashion trends, style advice and new collection previews.

Activities › News ›

Countdown to Black Friday & £250 Giveaway

Black Friday is nearly upon us! Each year the crowds get bigger and the queues get longer, but you can still avail of the great sales without even leaving your front door.

To help you beat the rush, we will be offering a discount a day at www.targetdry.com in the lead up to the Black Friday weekend. Check back each day to see what savings you could get off one of our stylish waterproof and breathable coats.

Seeing as Christmas is only round the corner, at Target Dry HQ we are brimming with the spirit of Christmas, so we would like to gift one lucky fan a £250 voucher to spend at www.targetdry.com. Starting today and closing at 11.59pm on the 26th November, all you need to do to enter is click here.

Whether you decide to refresh your winter wardrobe or choose some special gifts for family and friends, £250 can go a long way. Think of it as a gift from us to you.


*Terms & Conditions include;

  • The competition will run from the 20th November, closing at 11.59pm on the 26th November
  • To enter, you must fill out your details on this form
  • You must fill out all fields for your entry to be valid.
  • Each entry is limited to a single form completion
  • The winner will be notified on the following day
  • Our decision is final.
  • We reserve the right to cancel the promotion, refuse entries and amend the terms and conditions.
September 10, 2015

Carolyn Henderson
Carolyn Henderson


Digital Marketer for Targetdry by day, Fashion and Lifestyle blogger at foreverscarlet.com by night, with a love for vintage, homewares and the Irish countryside. Follow my posts for fashion trends, style advice and new collection previews.

News › Style ›

#Autumnalstyle; WIN Your Favourite New Season Coat Or Jacket

With the change of the seasons, comes the change of your wardrobe. Out go the summer cropped jeans, sandals and shades and in go the woolen knits, ankle boots, scarves, hats and gloves. Of course no autumn/winter wardrobe is complete without a comfy, warm and stylish coat.

The past few months have been unpredictable to say the least when it comes to British and Irish weather. Sudden bursts of sunshine and showers have us reaching for sunglasses one minute and an umbrella the next. As we reach a new season, one thing is for certain, the days will get shorter, the nights will get a little colder and the heavens will open a lot more frequently. Beat the weather by investing in a coat or jacket that’s waterproof and breathable, keeping you dry and warm without feeling clammy.

Our new collection has exactly what you’re looking for when it comes to practical, functional and fashion-forward outerwear. From yellow nautical inspired coats to country quilts and perfect parkas, we have a great range to choose from when updating your wardrobe.

Join Our Instagram Fan Club

We would love to hear what your favourite thing about Autumn is, in return for the chance to WIN your fave coat from our new collection. All you have to do to enter is; 

  • Follow us on instagram
  • Like & comment on our post telling us what your favourite thing about Autumn is
  • Repost on your own account tagging @targetdry and #autumnaltreats 

Three winners will be contacted at random and will get to choose their own coat/jacket from the new collection. The giveaway will end at 11.59pm on Thursday 17th September 2015.

Good Luck!

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