Join Our Team - Online Marketing Executive

Job Description & Person Specification

JOB TITLE: Online Marketing Executive

LOCATION: Belfast

SALARY: Negotiable

REPORTING TO: Ecommerce Manager

1. PRIMARY OBJECTIVES:

As an Online Marketing Executive your main focus will be to build brand awareness and increase SEO visibility of our brand websites (Lighthouse & Mac in a Sac) through generating creative content, link building with brand and blogger collaborations and social engagement in line with our Online Marketing Strategy.  

2. MAIN TASKS AND KEY AREAS OF WORK:

• Creative lead for website content generation, producing written, graphic and video content in collaboration with our inhouse team that will resonate with our brand audience and build our brand identity
• Produce website copy and product descriptions that are SEO optimised and also in line with our brand style, tone of voice and quality.
• Plan and coordinate blogger outreach to build website links to raise brand awareness and increase our SEO visibility
• Hands-on execution of social media activities to develop an engaging presence on our key channels
• Contribute to our Online Marketing plan as we seek to implement short and long term digital marketing strategies for our products, collections and brands.
• Measure online marketing performance with monthly reporting using Google Analytics, and quarterly consultant lead SEO performance audits.

3. ADDITIONAL ACCOUNTABILITIES

• Grow our email database, planning and coordinating regular email campaigns with both brand related content and seasonal sales/promotional offers
• Coordinate our PR campaigns in liaison with our Brand Manager and PR Agency
• Provide assistance and support to other members of the team as may be necessary from time to time to meet business demands.
• Establish excellent working relationships with team members within the business
• Implement and maintain best practice in communication at all times with customers and colleagues.
• Provide regular structured feedback to enable constant improvement of service levels.
• Ensure that all work carried out is in line with the company’s strive for continuous improvement.
• Any other reasonable duties as required, or at the request of management.

4. PERSON SPECIFICATION

Interested?

To apply, send your CV with a cover letter telling us why you'd be great for this role to help@targetdry.com by 4pm on Friday 21st July 2017.