March 12, 2014

Lucy Stevenson
Lucy Stevenson

Author


Product Spotlight ›

SS14 Product Spotlight: The Freya Mac

This week, our Spring/Summer Product Spotlight focuses on our new Freya Mac.

This colourful spring-time creation introduces a quirky twist to the classic Mac you are all familiar with. Double-breasted with a smart collar, the Freya is anything but ordinary, available in bright emerald with fandango pink buttons or a more subtle riviera blue with white buttons and yellow detail. The contrasting colours ensure there is something to suit everyone this spring...

Waterproof & Windproof

The Freya is waterproof and windproof to make sure you don’t get wet in the spring-time showers. There is also a detachable and adjustable hood included so you can pop it on when it rains and leave it at home when the sun is shining.

Design

The Freya is perfect for the fashion-forward among you as the PU Coated finish harks back to the London Fashion Week catwalks of Hunter, Topshop and even premium giant Miu Miu- all sporting similar designs for their Spring/Summer 2014 collections.


It's lightweight to keep you cool and has heat sealed seams to keep the rain out, making sure you stay ultra dry. The Freya has two zipped front pockets and an internal pocket to carry your money, keys and other essentials. Also featuring a contrasting lining, this coat promises to brighten your mood every time you reach to put it on.

So say no to boring coats this spring and grab yourself a Freya! :)

 

P.s. Don't forget to keep an eye out for next week's Product Spotlight!

March 04, 2014

Lucy Stevenson
Lucy Stevenson

Author


Product Spotlight ›

SS14 Product Spotlight: The Victoria Parka

With the beginning of March comes the beginning of Spring, and we could not be happier at the prospect of leaving the cold winter months behind...

Over the past couple of weeks our Belfast HQ has been buzzing with lots of our brand new stock for Spring/Summer 2014 arriving. From casual springtime cover-ups to lightweight hiking gear for all of those country walks you have been planning for the lighter evenings, we’ve got it all.

To introduce you to our new range, this week we are bringing you a product spotlight to tell you what makes our new Victoria Parka the must-have component to update your spring wardrobe.

The Victoria Parka follows on from the success of last year’s Emily Parka, so we are very excited to hear what you all think of the new design!

Target Dry Victoria Parka, French Navy

Waterproof, Windproof & Breathable

The Victoria is fully waterproof and breathable ensuring the April showers won’t catch you out! With a resistance of 5000mm with fully taped seams, this parka is the ultimate solution to the rain. It offers protection unlike any other you will find on the high street as most retailers only offer “water resistant” coats with a much lower performance level.

Target Dry Victoria Parka, Dahlia Pink

Colour, Lining & Design

The Victoria Parka is available in two gorgeous spring time colours: French Navy and Dahlia Pink. Both colours come complete with a luxurious bright dot printed lining to keep the comfort levels and rainy day spirits high. The parka has optional turn-back cuffs so you can keep your sleeves out of the way while showing off the pretty lining. Finished with a stylish fishtail design at the back and an adjustable waist cord to ensure the perfect fit, the Victoria Parka will leave you unbeaten in the style stakes this spring.

Target Dry Victoria Parka, French Navy cuff turn back

Target Dry Victoria Parka, Dahlia Pink back

The Minor Details...

This coat doesn’t just look good, it’s practical too. It has a total of 5 pockets for storing your essentials: two zipped front pockets, 2 chest flap pockets and an internal pocket for keeping anything a little more important or valuable. The front zip is a two way zip which means you can open it from the bottom as well as the top, allowing the ultimate comfort whilst seated.

Target Dry Victoria Parka, French Navy

Overall, the Victoria Parka is the perfect choice if you are looking for a lightweight solution to the wet springtime weather we are so accustomed to here in Britain. Get yours now and let us know what you think!

Enjoy!

December 09, 2013

Lucy Stevenson
Lucy Stevenson

Author


Product Spotlight ›

Christmas Present stress? We've got you covered...

Yep, it's that time of the year again. December has begun and the rush to buy the perfect Christmas present for that certain someone is well and truly on. Here is our pick of the top Christmas present ideas to help you on your way...

At the top of the list is our Laragh and Carlow Sherpa fleeces. With all of that time off work to laze around eating turkey, we can think of nothing more comfortable and relaxing than our super soft Sherpa fleeces for lying up beside the fire. Say a firm goodbye to the the winter chill in these cosy wonders- they are just as soft and cuddly on the inside as they are on the outer, and with two colours to choose from, you are sure to find something they will like.

Number two on our list is our Georgia Parka and Joseph Jacket. These are perfect for wintery walks during the holidays or heading into town to visit the sales. The Georgia and Joseph promise to keep you warm and dry while out in the wintery Christmas-time elements. The Georgia is also available in a vibrant Beetroot hue and the Joseph jacket also comes in Navy. You are sure to find something that special someone will love.

The third Coat on our list is the Ladies' Outback and Men's Stockman Coat. These coats are the real thing. Proper, heavy-duty, laugh-in-the-face-of-torrential-rain coats. They are the perfect present for a friend who spends a lot of time outdoors- perhaps a friend with a dog or someone who enjoys getting out in the countryside. The Outback comes in five different colours- dark olive, navy, coffee bean, aubergine and spice red, while the Stockman coat comes in a choice of three colours- navy, chocolate and khaki.

 

Something for the kids...

The final thing on our Christmas list is the Snuggle suit. If you are looking for something to keep your kids warm and dry as they get up to mischief over the holiday season, look no further! The Snuggle suit is 100% waterproof and with an insulated lining, there will be no chance of catching a chill out in the snow this Christmas. Choose from two ultra-girly prints or a macho dark navy colour for your little man.

 

So now that your Christmas shopping is all sorted, there's nothing left to do but light the fire and enjoy the glow of the Christmas Tree...

 

Happy Christmas!

 

 

October 14, 2013

Lucy Stevenson
Lucy Stevenson

Author


News › Product Spotlight ›

Autumn/Winter 2013: It's here.

As much as we love the summertime, there’s something nice about getting your big winter coat on and wrapping up warm when the winter chill sets in. With the recent drop in temperature, we were very excited to see all of our brand new Autumn/Winter stock arriving! And boy, are you in for a treat…

Remember our Emily Parka you all loved so much?! Because it was so popular, we decided to bring you a new, updated version to keep you cosy during the freezing winter months. The Georgia Parka is a similar style to the Emily, but with a much warmer lining. We've even added an ultra soft removable faux fur lining around the hood to keep you even warmer! It comes in two colours to suit everyone and it is 100% waterproof and breathable so it's functional, as well as fashionable: win/win!


For more information on the Georgia, visit our product website which was made especially for it! You can find out everything you need to know along with a few bloggers reviews of the coat. 

 
For men, we have the new Joseph jacket: an amazing creation that combines the style and comfort of everyday wear in the city with the functionality of a walk in the mountains with its warm inner lining, waterproofing (5000mm) and breathability (5000gsm). It is everything you need to battle the elements in style this winter, and with two colours available, Woodland (below) and Navy, everyone can find what suits them best.  



The next jacket is called the Ascot, which follows on from last year's Ennis. The Ascot is slightly longer, with a belted waist to keep you extra warm when the winter winds are blowing. This jacket is also water repellent and windproof to keep you comfortable as well as warm. It comes in Persian Purple and Winterberry Pink to drive the winter blues away and keep you feeling bright.



The Carlow is our new Men's leisurewear fleece. It comes in Navy and Khaki and is perfect for keeping you cosy and comfortable, whether you're commuting to work in the morning frost, or just chilling out on the sofa.  



The Laragh is our Women's alternative to the Carlow, featuring a contrasting front zip and an ultra feminine rose print lined hood. The Laragh and Carlow are both 'Sherpa' fleeces meaning they are super soft and immune to the "pilling" found on most fleeces when they have been worn for a while. We think they might just be the most comfortable fleeces ever!


So if you are looking for this winter's waterproof fix, or something to keep the winter chill at bay, look no further! You can find it all here amidst our new arrivals.

Keep an eye out for our next post... we will be talking about all of our new Xtreme Series gear and what is best to take hiking up the mountain this winter!

- Lucy
April 04, 2013

Lucy Stevenson
Lucy Stevenson

Author


Product Spotlight ›

Girls Raincoats & Wellies - Product Spotlight

Introducing the Ladybug Girls Raincoat

 

"Extra Zing"

You'll be interested in our cute ladybug or polka dot prints, designed with current trends and fashion in mind. 100% waterproof and breathable, and the seams are fully taped to make sure there's no leaks through the stitching. Nobody likes a soggy jumper.

The inside lining uses a contrasting colour for extra visual zing, and there's a little name tag inside to ensure it's not lost. 

Easy to use, the front zip is cleverly hidden behind a storm flap, with some lovely decorative buttons for detail.

Available now in either Ladybug or Polka Dot prints at £24.99

Wellies too!

If you're looking to keep your little girl's feet dry too, then be sure to check out the matching Ladybug wellies. Available in the same ladybug or polka dot prints, you can match up or change the look.

Made from 100% rubber, they've also got a smooth cotton liner inside and easy-pull handles, making them a breeze to get on and off.

Ladybug Wellies are a keenly priced £17.99.

Free 1st Class Delivery in the UK applies on both items, which normally arrives within three working days.

We've been producing waterproof kids clothing since 1987, so we really know what works when it comes to staying dry... (Just look at our Reviews)