Who we are, what we do

Target Dry is the only outdoor brand from Northern Ireland, and is 25 years old this year! We've worked really hard to create a brand of clothing that's now widely recognized on the high street and up in the hills.

We've really enjoyed the journey so far, and have plenty of stories to share in our years of design and manufacture. We place a high importance on our friendly and professional relationship with all our customers, near and far.

This new site is just part of that journey, taking us to a new level of interaction, and providing you with the best possible service. So the next time you want to buy one of our new styles or find a retailer nearby, put us into your browser!

The Target Dry Pioneer Jacket - 2011 Target Dry Astana Ladies Winter Coat

We're watching & listening...

We spent long hours researching trends, new technical materials, and styles and have created a wide range of apparel that appeals to a number of outdoor loving groups:

  • Hillwalking / Hiking
  • Country
  • Equestrian
  • Adventure Travel
  • Expedition

The great feedback we've received has helped us to fine-tune our designs, and we love listening to your suggestions. Keep it coming on the Target Dry Twitter feed, or on our Facebook Page.