The weather outside might be snowy and freezing cold, but the arrival of our brand new Spring/Summer stock is sure to brighten our spirits! It’s full of vibrant colours and cheerful prints, with a couple of fresh, new, never-before-seen-at-Target-Dry designs thrown in for fun. We’re expecting the first batch of our new spring collection to arrive in the second week of February, so keep an eye out for pre-order pages available now and new products being added in the next few days!
We thought we’d share a few of our favourite pieces to give you an idea of what to expect from our new collection. This week we’re introducing new stock from our Outdoor Leisurewear, Xtreme Series, Country and Kids Collections. We’re starting off with the newest addition to our Outdoor Leisurewear: our brand new Alexa Parka.
The Alexa is a stylish new design with colour contrasting draw chords and a fresh, fun, polka dot lining. It has distinctive metal turn clasps and optional turn back cuffs if you want to show off a bit more of the lining. Most importantly, it is highly waterproof and breathable with a water resistance of 5,000mm so you will be kept perfectly dry when the rain comes on. Available in three colours; Ombre Grey, Ocean Blue and Lollipop Red, the ¾ length Alexa Parka provides a comfortable and lightweight solution to a damp springtime.
Brand new to our Xtreme Series collection, the Echo is a top of the range technical waterproof for women. Following the success of our mens Element Jacket (it beat all of the big brand name competitors and was named Best in Test by Trail Magazine last spring), we thought we would bring out an equivalent for the ladies! It’s only fair. The Echo features a high waterproof rating of 8,000mm, is breathable, and incorporates YKK AquaGuard waterproof zips to keep you super dry. Extremely durable and made for an athletic fit, this jacket is perfect for serious hikers who love to test themselves on the mountain. Available in two colours with contrasting lime zips and mesh lining, we bet you’ll love it as much as we do.
The mens Stratford Jacket is a brand new design unlike anything else we’ve ever released. It’s crafted from a rich organic cotton, yet still offers unbeatable protection from the rain thanks to its robust waterproof drop lining. It’s also breathable and windproof with fully taped seams and an adjustable hood that can be packed away into the collar when it’s not needed. The Stratford features a soft check lining and brushed brass poppers to give an authentic country feel. It’s Luxurious, yet functional and practical so it is perfect for both casual daily wear and wet walks in the countryside. Valentine’s Day present sorted we reckon…
Our new Evie and Oscar jackets are the latest additions to our Kids collection. Waterproof, breathable and windproof, they will provide a practical and comfortable spring time cover up for your kids thanks to the full jersey lining. The Evie comes in three perfectly bright prints for the girls, featuring butterflies, ponies and parasols while the Oscar is available in two prints: Shark Attack and Outer Space. Brighten up a dull spring day with these beauties!
All of the above new products are available for pre-order now so if you fancy treating yourself, what better way to get over the cold winter blues than a brand new addition to the spring wardrobe? We are expecting the first shipment of the new season to arrive on the 9th February. If you decide to place a pre-order with us, please keep in mind that your order will not be shipped until this date.
We hope you enjoy exploring the new collection!