The Element Jacket- Trail Magazine's Best In Test

In this week’s Product Spotlight, we’ve got a special treat for all of the mountaineering enthusiasts out there. We will be discussing our brand new for Spring/Summer 2014 Element Jacket- the newest high performance technical jacket in our range. With a massive 8000mm waterproofing, a storm peak and ventilating pit zips; we think it’s pretty awesome, and we’re not the only ones...

After beating off stiff competition from some of the biggest names in the business, we are very proud to announce that our Element Jacket has been named Best in Test in this month’s edition of Trail Magazine. Wearing our “outstanding” and “well-designed” jacket has been described as “an uplifting experience” by the reviewer and we’re here to tell you why.

Target Dry Xtreme Series Element Jacket

Waterproof & Breathable

As previously mentioned, the Element features an extremely high 8000mm waterproof resistance so you are guaranteed to be kept “perfectly dry in heavy rain”. It also offers a breathability of 4000gsm which means you will be kept comfortable with any excess condensation being well managed by the mesh lining. This jacket also has fully taped seams which promise to keep you free from any nasty leaks.

Target Dry Xtreme Series Element Jacket


Adding to the 8000mm waterproofing, the Element incorporates YKK AquaGuard Zips to ensure anything you are storing in your pockets stays bone dry through the rain. There are five pockets in this jacket; 2 hip pockets, 2 chest pockets and an internal pocket for the really important stuff. The reviewer in Trail Magazine said “the two Napoleon chest pockets swallow OS maps with space to spare too”, so you won’t be short of room to store everything you need.  

We have included a volume adjustable hood with a wired storm peak, so even if it gets squashed in your rucksack, reshaping the hood to the perfect fit is quick and easy when the rain comes on. You can also adjust the hem of the jacket and use the Velcro adjustable cuff tabs to improve the windproof aspect of the jacket even further. The Element Jacket has also been designed with a slightly longer body to provide you with improved protection when you are not wearing overtrousers. Result.

Target Dry Xtreme Series Element Jacket

But don’t just take our word for it; to read the full review by Graham Thompson and Dan Aspel, click on the links below.

Trail Magazine Review

Waterproof Jacket Comparison Guide Chart

For the full four-page feature click here to see the full version PDF.